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We Heard You!
In a recent survey, you told us the type of information you’d like to see in The Key. As a result, you’ll now see a focus on case studies and ready-to-use content to better serve your needs. Take a look! |
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A big thank you to our Blue Cross® and Blue Shield® Plan marketing and commercial partners for promoting GeoBlue® and the importance of international health insurance. So far, we’ve identified over 250 assets that Blue Cross Blue Shield Plans have created to support our brand! |
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| We are currently working on transition planning with our Blue Cross and Blue Shield Plan partners. To help ensure consistency, we’re developing standardized messaging to update your materials, including landing pages, marketing materials, presentations and more. We’re also working with BCBSA on connecting with other Blue Cross Blue Shield Plan operational areas to make sure systems that reference GeoBlue are also updated. |
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| Stay tuned for the launch of the international health insurance page on the BCBSA Brand Center, coming soon! And please take note of these revised launch dates below. |
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SEPTEMBER 2025: |
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Blue Cross Blue Shield Global Solutions℠ launches in-market with our consolidated website, member portal, and member app
- Individual members and sales launch
- Group corporate and scholastic sales launch (with select materials available)
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January 2026: |
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| Group corporate members launch |
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First half of 2026: |
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SUMMER 2026: |
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| Scholastic members launch |
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End of 2027: |
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Launch communication plans are in development. Stay tuned for how and when to communicate to your members, brokers and clients.
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| This information is being shared with you in advance of our market launch to help you prepare to implement the rebrand within your Plan. We ask that you keep this information confidential within your Plan and do not share it externally at this time with brokers, consultants, clients, members, etc. |
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If you have any questions, please contact Jackie Diamond at jdiamond@geo-blue.com.
Case Study |
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Locking Out the Competition: A Domestic Sales Win With a Global Expat Solution
Learn how Blue Cross Blue Shield successfully harmonized domestic and international health plans to retain a key client and lock out a competitor.
The opportunity
- A major electronics brand needed an international solution for 156 Korean inpat employees working in the U.S. who were using their BCBS domestic plan for international coverage. A key competitor who previously held the domestic business was knocking at the door.
The outcome
- We collaborated with the domestic BCBS Plan to deliver a tailored global expat solution, covering critical gaps for these members like medical evacuation, acupuncture and multilingual support.
- Members enjoyed access to the same U.S. network for both domestic and international plans, ensuring continuity for expats and their families.
- We worked closely with the Plan’s domestic team to ensure smooth integration, including efficient enrollment and setup of features.
The Total Blue international and domestic solution helped keep the domestic business and prevented the competitor from regaining the account. This win shows how important it is to offer a comprehensive approach to meet both domestic and international needs. |
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Let’s learn from the best and share our success! Read the full case study here and think about how your team could benefit from a similar Total Blue solution approach.
Identify International Opportunities and Grow Your Business
Got global coverage for your clients?
In 2023, 71% of employer groups reported an increase in international assignments in the previous year, and 80% expected an increase in the next 12 months.1 Then, from 2023 to 2024, there was an 8.7% year-over-year increase in U.S. outbound travel.2
Overall, that’s a positive trend! But be mindful of watchouts. More than three-quarters of consumers either don’t know how they’d pay for medical treatment abroad or likely won’t have adequate coverage.3 And, unfortunately, nearly one-quarter of Americans have had medical issues while traveling abroad.4
That’s where we come in. We are your global healthcare experts. We have solutions to meet the needs of the globally mobile, and ensure compliance in countries with compulsory insurance requirements.
We also know that there is a widely held but incorrect assumption that a domestic plan will protect those working or traveling abroad the same way it does inside the U.S. That’s why the first step is asking some simple questions.
This guide can help. Remember that offering international coverage along with BCBS domestic coverage creates a total Blue solution that benefits your clients with cost savings, a powerful global network, simplified administration and so much more. And it benefits you—a comprehensive domestic and international solution can help you lock out the competition and grow your business.
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Contact CorporateSales@geo-blue.com or a member of our sales team to schedule a book of business review and discuss global opportunities.
Sources: 1. Health and Risk Benefits Design for Internationally Mobile Employees, WTW, 2023 Report. 2. U.S. International Air Travel Statistics (I-92 data) (trade.gov) International Trade Administration. 3. International Travel Medical Insurance: Awareness, Usage and Perceptions, Harris Poll & GeoBlue, December 2022. 4. International Travel Medical Insurance: Awareness, Usage and Perceptions, Harris Poll & GeoBlue, December 2022.
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We’re off to a strong start in 2025!
Where we’ve been:
- Sales Advantage 2025
- BCBS Texas Sales Summit
- BCBS Illinois Sales Summit
- ACA Symposium
- Kentucky NABIP Healthcare Symposium (with Anthem Kentucky)
- Horizon Sales Advantage
- BCBS North Carolina Benefits Fair
- BCBS Texas Executive Advisory Council
- BCBS North Carolina Health Care Symposium
- BCBS Massachusetts Client Forum
- BCBS South Carolina Major Group Summit
If your plan has an upcoming event we should attend, please contact our sales team. We look forward to seeing you!
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Catch the Headlines: Be among the first to hear about news and issues impacting the globally mobile
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Grab a Seat: Register for upcoming events and webinars featuring relevant topics and industry experts
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Get to Know Us: Catch snippets of who we are and how we’re simplifying the international healthcare experience
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Blue Cross Blue Shield Global® is a Brand owned by Blue Cross Blue Shield Association. GeoBlue is the trade name of Worldwide Insurance Services, LLC (Worldwide Services Insurance Agency, LLC in California and New York), an independent licensee of the Blue Cross and Blue Shield Association and is made available in cooperation with Blue Cross and Blue Shield companies in select service areas. Medical, dental and vision coverage for U.S. clients is provided under insurance policies underwritten by 4 Ever Life Insurance Company, Oakbrook Terrace, Illinois, NAIC #80985 under policy form series 54.1220. 4 Ever Life Insurance Company is an independent licensee of the Blue Cross and Blue Shield Association.
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